| Testimonial |
Status |
Bandwagon |
- Endorsement by popular/desired
person
|
- Suggests your status will go up
if you comply
|
- Implies "everyone is doing
it" so should you
|
| Emotional |
Generality |
Fear |
- Words/images that strike a chord
|
- Exaggerations designed to
persuade
|
- Suggests harm is coming if you
don’t comply
|
| Sex
Appeal |
Pleasure |
Emulation |
- Attraction to opposite sex will
increase
|
- Fun or joy will come to you if
you comply
|
- Encourages imitation of desired
actions
|
