wwi_posters.jpg (13576 bytes)

For each of the posters, define the persuasive method that it being used and explain why it is that method.

Testimonial Status Bandwagon
  • Endorsement by popular/desired person
  • Suggests your status will go up if you comply
  • Implies "everyone is doing it" so should you
Emotional Generality Fear
  • Words/images that strike a chord
  • Exaggerations designed to persuade
  • Suggests harm is coming if you don’t comply
Sex Appeal Pleasure Emulation
  • Attraction to opposite sex will increase
  • Fun or joy will come to you if you comply
  • Encourages imitation of desired actions
A B
wwp_1.jpg (35853 bytes) wwp_2.jpg (36902 bytes)
C D
wwp_3.jpg (41218 bytes) enlist.jpg (30369 bytes)
E F
wwp_4.jpg (33359 bytes) wwp_5.jpg (32368 bytes)
G H
wwp_11.jpg (24706 bytes) wwp_9.jpg (31946 bytes)
I Extra
i_want_you_2.jpg (29510 bytes) wwp_10.jpg (33709 bytes)
Extra Extra
wwp_7.jpg (32070 bytes) wwp_8.jpg (40638 bytes)
Extra Extra
wwp_6.jpg (32756 bytes)
Extra